1 out of 3 small businesses fail within their first 2 years of business.
One of the top reasons why these businesses fail? They didn’t fall in love with their customer.

Take this quiz to see if your current relationship status with your ideal customer is “Facebook Official”, “Friend-Zone”, or … “Ghosted”. {Gasp}

 

Why Hello!

I’m Camberley.

If that’s too difficult to remember, then you can call me Cam.

I’m a business, branding, content, and social media strategist. And, when I’m not in front of my computer I’m being mom to two curly headed little girls (and to my curly headed husband as well).

Camberley Woods and Family

7 years ago, before I birthed my babies, I took the leap and became an entrepreneur.

I started an online marketing agency that works with mid-sized and large-sized companies (i.e. they have more than 100 employees).

Our agency, eSocial Strategies, specializes in email, content, website and inbound marketing, advertising, social media strategy, search engine optimization… phew!

In two short years, I was able to grow my agency to multiple 6 figures… and I never spent a dime on paid advertisements.

I was able to do this because I love my work and my clients can FEEL that love. In return, they spread that love to their biz friends and my business grew. Word of mouth marketing can be crazy powerful.

I believe that if you find joy and purpose in your work, and you exude that energy, then with marketing strategy and consistency you’ll attract your ideal customer and grow your business.

MY WRITINGS

HOW TO GROW YOUR EMAIL LIST WITH PINTEREST: A STEP-BY-STEP GUIDE

If your audience is on Pinterest, then you SHOULD be using this channel for email list building or you could be losing precious customers. I know, I know… that’s a pretty bold statement. But you know me….that’s just how I am. A pretty bold girl! Let me share an example that I gave on Instagram Stories earlier this month to prove my point.     From Jan 1, 2017 – June 12, 2017 (so, over the course of 162 days) my agency helped a client generate: 48,820 visits to their website from Pinterest 6,029 NEW email addresses from Pinterest When you break this down even further, it means we are seeing 37 NEW email addresses/day from Pinterest. And, for the most part, this all runs on autopilot. Say whhhhat?!?

11 EMAILS THAT WILL STAND OUT IN YOUR SUBSCRIBERS INBOX

I tried to do the math on my email marketing work. You see, I have been sending emails for almost 10 years now. And some weeks I send upwards to 100 emails. On average though, I send about 50 emails a week. Let’s break this down. (50 email deploys/week x 52 weeks/year) x 10 years = 26,000 email deploys And this, my friends, is why my brother-in-law teases me about “spamming” inboxes. Only…it’s not spam. My email open rates, click-through rates, and unsubscribe rates are proof of this. When done right, email marketing is far from spammy.

HOW TO GROW YOUR EMAIL LIST WHEN YOU’RE STARTING FROM NADA

In my first year as a “real marketer” I sent over 500 emails. It was my first job after graduating from Arizona State University and I got the job title of “Direct Response Marketing Specialist”. Which was a fancy way of saying I managed email deploys. As part of my duties, I had to forecast the return on investment of EVERY email campaign BEFORE we even deployed it. This way, we could decide if it was worth sending or not. Almost every time we performed our forecast, we found there was a positive ROI.

Camberley Woods

HI, I'M CAMBERLEY

I’m a business, branding, content, and social media strategist. I teach marketing departments, marketing agencies, and entrepreneurs how to "rock" their brands online.