Are you scrambling last-second to post content on social media? Oh boy. That can literally be one of THE worst feelings. It’s not only stressful, it almost always feels like something is missing as you scramble to find compelling content to post. What is the best way to avoid last-second-social-media-posting-stress? Set up a game plan!
Social Media Strategy. Hmm…that sounds easy enough for growing your business. All you need to do is post a few updates, build some connections, share cool articles, and away you go with a stellar campaign! Right?. . . if only it were that easy.
If you’ve been following me online, you’ve probably heard me say that Live video marketing is where…it’s…at! Live video is a more recent feature for social media platforms, and it is expected to have crazy success. This means awesome marketing opportunities for your business. Not only is Live video a huge trend for Facebook users, but Instagram recently released Live Video. Ready to see a-MAZ-ing Live video stats?! Here we go.
When I consult other business owners, one of the first questions I ask is “who is your ideal customer?”. Often times this question is answered with a head tilt and a “hmmmmmm…ideal whhhhat?”. The reason I ask this question first is because it is THE most important question to answer for a truly spectacular marketing plan. That’s because, for a marketing plan to be truly successful it NEEDS to resonate with your ideal customer.
If there’s one thing I know about the world of marketing it’s this – MARKETING DOESN’T SLOW DOWN. Ever. Since digital marketing is so fast paced, it’s super important for businesses to continually evolve with the latest trends. And, right now, all trends point to video marketing.
I still remember the first email campaign I sent almost 10 years ago. Crazy. I was fresh out of college. I had just landed my first “corporate” job. And my first week on the job, I was given my first “real” marketing task. To deploy an email. Talk about diving right in! I quickly learned
Email marketing is my jam! Okay, maybe that’s a slight overstatement. It may not be my jam, but it’s definitely something that makes my heart go pitter patter. For the record: My heart goes pitter patter when I see my daughters’ faces too. So there may be a few things I love more than talking “email strategy”.
I’m about to make a bold statement. Are you ready for it? Email marketing is the MOST powerful digital marketing channel. Period. In fact, the Direct Marketing Association estimates that for every $1 you spend on email marketing you will get $38 back. That’s an ROI of 3800%!!! Say whhhhat?
