What is the most important part of a Facebook Live video? Do you know? I’ll give you a moment to ponder it… I asked this question on Facebook last week and had some amazing answers. While all of the guesses people made were about really important Facebook Live elements, no one came up with the answer I was looking for.
If you’ve read my previous Facebook Live articles, then you would know I’ve gone on Facebook Live over 125 times. I wish I could say all 125 broadcasts were kick-ass, but not all of them were. Here are some of the “uh-oh” moments I’ve had on Facebook Live that left the perfectionist in me wincing.
When I decided to rebrand my agency towards the end of last year, I decided I was going to use Facebook Live as one of my primary marketing tactics. Why? You might ask. Let’s dig in and find out. WHAT DO MY FACEBOOK LIVE RESULTS LOOK LIKE?
You know that feeling. You’re look’n fine, having a fantastic hair day, and wearing your favorite little black dress. You’re strutting along, humming your favorite song, and you realize… all eyes are on you. You have their attention. Everyone is intrigued and wants to know you. You get a huge response from everyone you pass by. You almost feel the need to take a bow.
If your audience is on Pinterest, then you SHOULD be using this channel for email list building or you could be losing precious customers. I know, I know… that’s a pretty bold statement. But you know me….that’s just how I am. A pretty bold girl! Let me share an example that I gave on Instagram Stories earlier this month to prove my point. From Jan 1, 2017 – June 12, 2017 (so, over the course of 162 days) my agency helped a client generate: 48,820 visits to their website from Pinterest 6,029 NEW email addresses from Pinterest When you break this down even further, it means we are seeing 37 NEW email addresses/day from Pinterest. And, for the most part, this all runs on autopilot. Say whhhhat?!?