Picture this. You have a great business. You’ve worked hard for years, pouring everything you have into making it successful. You’re doing all you can to get the word out there, but when it comes to ideas about promoting your awesomeness, you just feel… stuck. Sound familiar? So many people are right there with you. And so many of those same people are overlooking the answer to their problems. HINT: which easy, free way of reaching thousands of potential customers do you already have access to? I’ll give you a minute… Facebook Live, people!
I recently asked my followers and my entrepreneur friends to take a survey about Facebook Live. On this survey, I asked them “What challenges/fears do you have surrounding Facebook Live?” One of the main themes I saw on their responses was “content”. People feared that their content would be boring. That they would run out of content to talk about. Some even said they had no idea what topics to talk about. Can you relate?
What is the most important part of a Facebook Live video? Do you know? I’ll give you a moment to ponder it… I asked this question on Facebook last week and had some amazing answers. While all of the guesses people made were about really important Facebook Live elements, no one came up with the answer I was looking for.
If you’ve read my previous Facebook Live articles, then you would know I’ve gone on Facebook Live over 125 times. I wish I could say all 125 broadcasts were kick-ass, but not all of them were. Here are some of the “uh-oh” moments I’ve had on Facebook Live that left the perfectionist in me wincing.
When I decided to rebrand my agency towards the end of last year, I decided I was going to use Facebook Live as one of my primary marketing tactics. Why? You might ask. Let’s dig in and find out. WHAT DO MY FACEBOOK LIVE RESULTS LOOK LIKE?