Now I’m sure a lot of you have times where you create a great piece of content, you post it on social media, and then . . . all you hear is crickets. Nobody is clicking, commenting, sharing, or reacting to your post! Ugh. It seems like all of your effort has gone to waste and you’d be better off just talking to yourself in your car where no one else is listening. Want more social engagement? Want to know that your content is reaching your ideal customer? It’s super easy!
Are you scrambling last-second to post content on social media? Oh boy. That can literally be one of THE worst feelings. It’s not only stressful, it almost always feels like something is missing as you scramble to find compelling content to post. What is the best way to avoid last-second-social-media-posting-stress? Set up a game plan!
Social Media Strategy. Hmm…that sounds easy enough for growing your business. All you need to do is post a few updates, build some connections, share cool articles, and away you go with a stellar campaign! Right?. . . if only it were that easy.
If you’ve been following me online, you’ve probably heard me say that Live video marketing is where…it’s…at! Live video is a more recent feature for social media platforms, and it is expected to have crazy success. This means awesome marketing opportunities for your business. Not only is Live video a huge trend for Facebook users, but Instagram recently released Live Video. Ready to see a-MAZ-ing Live video stats?! Here we go.
When I consult other business owners, one of the first questions I ask is “who is your ideal customer?”. Often times this question is answered with a head tilt and a “hmmmmmm…ideal whhhhat?”. The reason I ask this question first is because it is THE most important question to answer for a truly spectacular marketing plan. That’s because, for a marketing plan to be truly successful it NEEDS to resonate with your ideal customer.