If there’s one thing I know about the world of marketing it’s this – MARKETING DOESN’T SLOW DOWN. Ever. Since digital marketing is so fast paced, it’s super important for businesses to continually evolve with the latest trends. And, right now, all trends point to video marketing.
Email marketing is my jam! Okay, maybe that’s a slight overstatement. It may not be my jam, but it’s definitely something that makes my heart go pitter patter. For the record: My heart goes pitter patter when I see my daughters’ faces too. So there may be a few things I love more than talking “email strategy”.
I’m about to make a bold statement. Are you ready for it? Email marketing is the MOST powerful digital marketing channel. Period. In fact, the Direct Marketing Association estimates that for every $1 you spend on email marketing you will get $38 back. That’s an ROI of 3800%!!! Say whhhhat?