I recently asked my followers and my entrepreneur friends to take a survey about Facebook Live. On this survey, I asked them “What challenges/fears do you have surrounding Facebook Live?” One of the main themes I saw on their responses was “content”. People feared that their content would be boring. That they would run out of content to talk about. Some even said they had no idea what topics to talk about. Can you relate?
You've seen those tempting Buzzfeed quizzes on Facebook. Maybe you've even taken a few. I mean, don't you want to know if you and Jim Halpert are a match made in heaven? Quizzes are an awesome tool for lead generation if the topic piques your audience's attention. Here’s the proof. Kayla Hollatz created a quiz
What is the most important part of a Facebook Live video? Do you know? I’ll give you a moment to ponder it… I asked this question on Facebook last week and had some amazing answers. While all of the guesses people made were about really important Facebook Live elements, no one came up with the answer I was looking for.
When I decided to rebrand my agency towards the end of last year, I decided I was going to use Facebook Live as one of my primary marketing tactics. Why? You might ask. Let’s dig in and find out. WHAT DO MY FACEBOOK LIVE RESULTS LOOK LIKE?
You know that feeling. You’re look’n fine, having a fantastic hair day, and wearing your favorite little black dress. You’re strutting along, humming your favorite song, and you realize… all eyes are on you. You have their attention. Everyone is intrigued and wants to know you. You get a huge response from everyone you pass by. You almost feel the need to take a bow.
Has this happened to you? You’re posting blog articles, social media updates, email newsletters, and taking all avenues of sharing content to the moon. But, feel like you’re getting no response in return. What could be going wrong?! Content is a HUGE part of successful marketing. You want to be engaging and get in front of your audience, but you may be overlooking some key content mistakes. To stop you from spinning your wheels and feeling deflated, check out common mistakes a ton of people make with their content marketing strategy.
What is a huge time hoarder for your business? Developing Content. While it’s super crucial to attract customers and leads… writing blog posts, social media updates, email newsletters, and videos will leave you drowning in work! How do you create content without letting it take over your week? You need to stretch your content to the max.
When I consult other business owners, one of the first questions I ask is “who is your ideal customer?”. Often times this question is answered with a head tilt and a “hmmmmmm…ideal whhhhat?”. The reason I ask this question first is because it is THE most important question to answer for a truly spectacular marketing plan. That’s because, for a marketing plan to be truly successful it NEEDS to resonate with your ideal customer.
If there’s one thing I know about the world of marketing it’s this – MARKETING DOESN’T SLOW DOWN. Ever. Since digital marketing is so fast paced, it’s super important for businesses to continually evolve with the latest trends. And, right now, all trends point to video marketing.
