Nobody’s makin’ the big bucks by pitching their products to an empty room. If you’re a small business owner with a little boutique, restaurant, or car repair garage, it’s pretty easy to tell when you have no customers… ———–> no one’s walking through the front door. But, in the age of social media where regardless of your own following, you are still bombarded with hundreds of posts a day, that amount of newsfeed traffic can give the illusion that your actual audience is bigger than it really is. It’s time to face facts: if you want to be successful in online marketing, you gotta have a tribe to which you can market. I’m not just talking about an audience or following. If you want to sell your goods using social media, you need to have a base of dedicated fans that are true ideal customers.
I recently asked my followers and my entrepreneur friends to take a survey about Facebook Live. On this survey, I asked them “What challenges/fears do you have surrounding Facebook Live?” One of the main themes I saw on their responses was “content”. People feared that their content would be boring. That they would run out of content to talk about. Some even said they had no idea what topics to talk about. Can you relate?
What is the most important part of a Facebook Live video? Do you know? I’ll give you a moment to ponder it… I asked this question on Facebook last week and had some amazing answers. While all of the guesses people made were about really important Facebook Live elements, no one came up with the answer I was looking for.
When I decided to rebrand my agency towards the end of last year, I decided I was going to use Facebook Live as one of my primary marketing tactics. Why? You might ask. Let’s dig in and find out. WHAT DO MY FACEBOOK LIVE RESULTS LOOK LIKE?
If your audience is on Pinterest, then you SHOULD be using this channel for email list building or you could be losing precious customers. I know, I know… that’s a pretty bold statement. But you know me….that’s just how I am. A pretty bold girl! Let me share an example that I gave on Instagram Stories earlier this month to prove my point. From Jan 1, 2017 – June 12, 2017 (so, over the course of 162 days) my agency helped a client generate: 48,820 visits to their website from Pinterest 6,029 NEW email addresses from Pinterest When you break this down even further, it means we are seeing 37 NEW email addresses/day from Pinterest. And, for the most part, this all runs on autopilot. Say whhhhat?!?
My friend, Laura, emailed me a few months ago with the subject line “Pinterest – why?” I’m sure many of you can relate to her thoughts. Here’s what Laura wrote in her email:
Now I’m sure a lot of you have times where you create a great piece of content, you post it on social media, and then . . . all you hear is crickets. Nobody is clicking, commenting, sharing, or reacting to your post! Ugh. It seems like all of your effort has gone to waste and you’d be better off just talking to yourself in your car where no one else is listening. Want more social engagement? Want to know that your content is reaching your ideal customer? It’s super easy!
Are you scrambling last-second to post content on social media? Oh boy. That can literally be one of THE worst feelings. It’s not only stressful, it almost always feels like something is missing as you scramble to find compelling content to post. What is the best way to avoid last-second-social-media-posting-stress? Set up a game plan!
Social Media Strategy. Hmm…that sounds easy enough for growing your business. All you need to do is post a few updates, build some connections, share cool articles, and away you go with a stellar campaign! Right?. . . if only it were that easy.
If you’ve been following me online, you’ve probably heard me say that Live video marketing is where…it’s…at! Live video is a more recent feature for social media platforms, and it is expected to have crazy success. This means awesome marketing opportunities for your business. Not only is Live video a huge trend for Facebook users, but Instagram recently released Live Video. Ready to see a-MAZ-ing Live video stats?! Here we go.