If your audience is on Pinterest, then you SHOULD be using this channel for email list building or you could be losing precious customers.
I know, I know… that’s a pretty bold statement. But you know me….that’s just how I am. A pretty bold girl!
Let me share an example that I gave on Instagram Stories earlier this month to prove my point.
From Jan 1, 2017 – June 12, 2017 (so, over the course of 162 days) my agency helped a client generate:
- 48,820 visits to their website from Pinterest
- 6,029 NEW email addresses from Pinterest
When you break this down even further, it means we are seeing 37 NEW email addresses/day from Pinterest.
And, for the most part, this all runs on autopilot. Say whhhhat?!?
Why are we seeing so much traffic from Pinterest?
That’s because Pinterest is the THIRD largest search engine, behind Google & YouTube. Impressive, huh?
Most of us associate Pinterest with other social media platforms, but it is actually a visual search engine. People don’t go to Pinterest to catch up with their friends, instead, they go to Pinterest to search.
Pinners (that’s what you can call active users on Pinterest) are using the platform to search for: products, inspiration, ideas, advice, and more!
- There are 150 million monthly active users on Pinterest
- 81% of Pinterest users are Female
- 40% of new Pinterest signups are Men, 60% of new Pinterest signups are Women
- 87% of Pinners have purchased a product because of Pinterest
- 80% of Pinterest users access Pinterest through a mobile device
So, are you ready to use Pinterest to grow your email list?
Super! Here’s how it’s done.
STEP 1: ADD CONTENT UPGRADES TO YOUR BLOG POSTS
Content upgrades are essential for growing your email list.
Content upgrades (commonly referred to as “opt-in incentives” or “freebies”) entice people to share their email address with you and add incredible value to the customer experience.
There are a lot of content pieces you could use as opt-in incentives. For example, you could offer access to a private Facebook group, ebooks, worksheets, checklists, podcasts, step-by-step tutorials…
This benefits YOU and YOUR IDEAL CUSTOMER. They are getting great content that provides extra value and you are getting their email address is exchange so it’s a win-win!
There are so many possibilities and directions you could go with content upgrades. In a previous blog, I gave a list of 21 content upgrades that grow your email list. Head over there to get some ideas.
STEP 2: OPTIMIZE YOUR WEBSITE FOR PINTEREST
There are several things you should do on your website to optimize it for Pinterest.
#1: Go through every blog post and add a Blog Post Title Image.
Since most people access Pinterest from a mobile device, you need to make sure your images are on point!
- Large image dimensions: 800 px x 1132 px
- High quality images: don’t let them be pixelS
- Minimal text
- Large font size: Size 28+ (Don’t make people squint to see the text on your title image. Make it easy to read.)
The text on your Blog Post Title image needs to clearly describe what people are going to learn or see when they click on the image and go to your website. They don’t want to anticipate one thing and then read another. So, don’t be too creative with your title. The copy can still be fun while keeping the message clear.
#2: Use images within your blog post to illustrate points.
Are you sharing fun facts? Turn those into an infographic.
Are you giving an example? Provide images to make that example more visual and drive home the point.
Using images will also create more white space and break up the text. It keeps your view engaged and interested instead of being overwhelmed by the words on the page.
Here are is a list of unique ways to incorporate images into your content.
#3: When you upload your images to your blog post, make sure you include a description of your blog post in the Alt Text field.
The description you put here will pull into the Pinterest description when people pin your image. Make sure to write a description that has a conversational tone and includes keywords. Someone that does a great job of this is Melyssa Griffin.
For a great tutorial on adding descriptions to your Alt Text field in WordPress, click here.
#4: Add Pin Button Plugins to your blog post.
This will make it easy for your readers to pin your content.
Remember, you always want to make things super simple so your subscribers won’t have to give any thought to take action.
There are a TON of plugins you can use for this feature. I use Social Warfare on my WordPress site.
#5: Verify your website on Pinterest.
Start by switching your Pinterest account to a Business account. The reason you want to do this is it will unlock analytics on your Pins so you can see engagement with your pins.
Directions on how to do this are here.
Once you’ve switched to a Business account, you will want to verify your website.
This will add your profile picture to any Pin that comes from your website. You’ll also be able to get access to website analytics that will show you what people are saving from your site. It’s pretty cool, huh?
For directions on how to do this, click here.
Pep Talk: I know there are quite a few steps you’ll need to take to optimize your website for Pinterest, but don’t feel overwhelmed. Most of these steps are things you can incorporate into your blogging process. Over time they’ll become second nature.
STEP 3: MAKE YOUR PINTEREST PROFILE ABOUT YOUR BUSINESS
When I decided to start using my personal profile for business use, I took all of the boards I created for my personal interest and marked them as private.
Then, I went through and updated my boards to focus on content that specifically aligned with my Ideal Customer Avatar’s needs and the content I share on my website and other social media networks.
Instead of pins focused on recipes for the best lemon bars eva’ or how to make your own throw pills, my boards are now aligned with my business to include topics like email marketing, social media marketing, or website blogging. This is crucial for niching your business!
#1: Start by updating your bio picture, username and About Me section so they are in line with what you have on other social platforms.
You want these to be consistent across all social media platforms to strengthen your branding. You want people to begin to recognize you for the industry rockstar you are!
Marketing Hack: In your About Me section, include a link to one of your latest opt-in incentives.
#2: Clean up your Pinterest boards so they are aligned with your Ideal Customer Avatar’s needs and the content you share on your website and other social media networks.
Here’s an example of how I’ve organized my boards:
See how my boards directly relate to content I share? Social Media Marketing, Email Marketing + List Growth, Live Stream Marketing, et cetera…
If necessary, out with the old and in with the new!
STEP 4: IMPLEMENT PINTEREST SEO
SEO on Pinterest? Yep!
Remember, Pinterest is a search engine. This means you need to add in keywords to drive traffic to your boards and pins.
Pinterest uses an algorithm to rank its pins and determine which content is most relevant to your search. So, keywords need to be relevant and directed towards your ideal customer.
After I reorganized my boards, I made sure all of my boards had keywords riddled within the title and description to help direct followers specifically interested in my content.
For example, if I created a board for email marketing, I wouldn’t use terms that are unrelated to my topic, like a board title for email marketing wouldn’t say, “What I Love To Send Customers.”
Instead, my board title says something like, “Email Marketing + List Growth”, and my description could say, “Email marketing and list growth tips for online business owners, entrepreneurs, and bloggers. Includes email marketing, email tips, newsletters and inbox.”
STEP 5: PIN YOUR CONTENT ON PINTEREST
Start by creating a board on Pinterest with your business or blog name.
Then, go through your website and pin your content to your business board.
After the content has been pinned to your business board, repin it to any other related boards on your profile.
For example, I would first pin my “How To Grow Your Email List When You’re Starting From Nada” blog post image to my “CamberleyWoods.com” business board. Then I would repin that pin to my Email Marketing + List Growth board. Easy, peasy, right?
STEP 6: SCHEDULE YOUR PINS
Boardbooster.com is a super helpful Pinterest scheduler that I am in love with (watch out Dallan, you’ve got some competition). You can choose the free account when you’re starting out, and if you like it, pay $20/month to automate 1000 pins.
This is super helpful for putting your pins on autopilot. I organize and choose the pins I want to go out each day on my Pinterest boards. Huge time saver! And, I don’t have to keep remembering to send out my pins. I just go back in every now and then to choose more pins to run in the future.
When you schedule your pins, mix in your own content with other people’s content. If you aren’t posting your own original content, you may not see the traffic you were hoping for. Try to post about 20 to 30 percent of your own content and the rest can be other people’s content.
Another awesome Boardbooster feature is content looping. Looping is a process that will allows you to take a pin and repin it back in the same board after a couple weeks or months. Super fantastic time-saving tool to add to your strategy!
BONUS: USE PINTEREST ADS
Pinterest ads are relatively new and not a lot of people are using them yet. This makes them super cheap, provides a larger reach, and gives you greater exposure to help grow your business.
If you’re new to the Pinterest Ad game, check out this flippin’ awesome article by Neil Patel. In the article, he breaks out the steps you’ll need to take to promote your pins.
In summary, I have given you SIX fantastic ways to use Pinterest to grow your email list.
- Add content upgrades to your blog posts
- Optimize your website for Pinterest
- Make your Pinterest profile about your business.
- Implement Pinterest SEO
- Pin your content on Pinterest.
Now that you can see the power in using Pinterest to grow your email list, what are you waiting for?
Pssttt… Are you still trying to wrap your head around this email list building business? Download my 30-Day Plan To A Stellar Email List Building Strategy to get you started.