Now I’m sure a lot of you have times where you create a great piece of content, you post it on social media, and then . . . all you hear is crickets.
Nobody is clicking, commenting, sharing, or reacting to your post!
Ugh. It seems like all of your effort has gone to waste and you’d be better off just talking to yourself in your car where no one else is listening.
Want more social engagement? Want to know that your content is reaching your ideal customer? It’s super easy!
You can be a social media rock star and increase engagement on social media content with these eight insightful and uber-helpful tips.
ENGAGEMENT HACK #1: GO LIVE ON FACEBOOK OR INSTAGRAM
I do say this a lot, but I’m going to keep preaching that Live video is where it’s at.
First, by 2020, it’s expected that 90% of the online content we consume will be video. This is especially true for social media platforms, like Facebook and Instagram.
Second, Live Video doesn’t require hours of shooting footage and editing. It’s a “one and done” video. Although being “live” takes a little time to get use to, it saves you HOURS down the road.
Third, live video gets more reach than a regular status update you may put on your Facebook page.
Facebook loves to have people take advantage of their new tools. To get more people to use Live video, Facebook gives your Live video content more priority. In a year or two, you may not get the same reach as you do with Live video today. So, this is the time to incorporate it into your social media content.
ENGAGEMENT HACK #2: REPOST OLD CONTENT THAT WORKED WELL
Now, you may be thinking that’s kind of crazy. Why would I repost old content? Doesn’t that make me look archaic or something by recycling old posts? Nope.
You want to repost content that was highly effective because it worked the first time and will be easily effective again with the second go-around.
Review your insights on Facebook, Instagram, Pinterest, Google Analytics… WEEKLY.
What content do you already have in existence that people love? Add it into your schedule so that you are reposting it five to six times each year (or every two months).
A great tool for reposting (or “looping”) content is MeetEdgar. I can add content that is relevant year round, also known as evergreen content, to this tool and it will repost it over, and over.
It basically puts my content postings on autopilot. Huge timesaver.
ENGAGEMENT HACK #3: USE HASHTAGS!
Where are hashtags mainly used? Instagram and Twitter. Hashtags are not as popular on Facebook because it isn’t how people search on this social media platform.
If you are on Instagram, you need to use at least 10 or more hashtags. The current best practice (for 2017), is to add one or two hashtags to the caption on your post. Then, almost immediately leave a comment on your post with the rest of your hashtags.
Now, there are a few tools you can use to find hashtags.
- Google: For example, if I had an education company, I would Google Top Education Hashtags.
- Hashtagify: You can also check out a tool called Hashtagify, which is basically a hashtag search engine. You can search for hashtags based on popularity, influencers, languages, etc.
I like to keep a running list of hashtags in the Notes App on my phone. This makes it easy for me to copy and paste hashtags into my posts. Talk about a timesaver! It’s much more efficient than typing in the same hashtags over and over again.
Bonus hack: did you know that mentioning someone in your Instagram post caption is shown to improve engagement? Try tagging a friend on there and see what happens!
ENGAGEMENT HACK #4: GIVE ENGAGEMENT
If you are receiving comments on your content, take the time to respond to your people.
This is one of the best ways to increase engagement.
So, respond to your direct messages, respond to comments on your post, and build a community around your content.
People don’t want to feel like they’re talking to a robot. If you post content without responding to comments, you won’t be relatable and people will stop commenting. Plus, responding to comments will increase the likelihood that people will come back to comment on more of your content in the future.
ENGAGEMENT HACK #5: REVIEW YOUR INSIGHTS
Review your insights for best time to post
Did you know you can track when your followers are typically online during the day or week?
This is one of my favorite insights to review on Facebook and Instagram, because it helps me choose the best time to schedule posts.
If you go into your Facebook Insights and look under the “Posts” section, you’ll see a graph that looks like this.
Along the top of the graph are the DAYS of the week and the number of followers that are online on those given days.
In the TIMES graph below the DAYS, it shows you the average times of day your followers are typically online.
If you hover over one of the DAYS at the top, it will pull up a line graph in the TIMES below. This line shows you the times of day your followers are typically online for that given day.
Play around with scheduling content based on your popular days/times, but also test days/times that may not be peak (according to your insights).
For example, even though my insights say my followers aren’t typically as active on Friday evenings I’ve tested posting at this time. What I found was that my posts that go up on Friday evenings were actually getting a lot of reach and engagement.
So, review your Insights and then test some oddball times to see what sticks. As you hit the sweet spot, you will catch on to when it is the best time to get more engagement on your posts.
Review your insights for best content to post
Also, review your insights weekly to see which posts are receiving the best reach + engagement.
Back in February I created a quote image and posted it to my Facebook page. This quote also included a little story about my experience as an entrepreneur (see below).
According to my insights, I could see that this particular post received more reach and more engagement than my other posts that month.
What does this tell me?
I need to consistently post motivational quotes + stories to my Facebook page.
When your insights tell you that a piece of content it performing well, then create more of that same great content. Don’t try to recreate the wheel.
ENGAGEMENT HACK #6: FOCUS ON YOUR HEADLINES
Headlines are everything! It needs to be entertaining, compelling, or somehow connect with your reader. Try to steer away from boring headlines and spice it up to grab attention and be more compelling.
For extra help on creating headlines, try using CoSchedule’s free headline analyzer tool. I love this tool and use it all the time for my blog posts and titles for Live videos.
Also, I have heard about a unique trick on creating enjoyable headlines from a Marketing School podcast with Neil Patel and Eric Siu. It does seem incredibly odd, but they recommend sitting down with a drunk person and sharing your headlines with them. If they love it, you know it’s a winner!
For example, on one of Neil’s Quick Sprout blog posts he shared the following example.
Yeah…it’s a strange recommendation. But honestly, brainstorming ideas with a group of girlfriends (who are cocktail or two deep) can be highly beneficial as you bounce ideas off of each other, get their input and come up with some really enticing headlines. . . and most likely a lot of laughs as the creative ideas flow.
As you write down your headlines, ask yourself these following three questions:
- Will this headline catch a reader’s attention?
- Will they want to click on it?
- Will they be interested in learning more about the content based on the headline?
ENGAGEMENT HACK #7: BOOST YOUR SUCCESSFUL POSTS
One easy way to increase engagement is to put money towards boosting your content.
If you see that a piece of content is doing really well, go ahead and throw $5-20 to boost the post and increase its reach on social.
One thing I love about Facebook Ads (and boosted posts) is that you can be very targeted with the WHO you want to reach. Like you can get super creepy with it, ha!
Here are some of the common targeting options:
- Geographic Location
- Relationship Status
- Has children (or pets)
- Et. Cetera
Any time I post a new piece of content to my blog, I spend $5-20 on ads to promote the new blog post or my lead magnet. This is a great way to draw the attention of potential customers and increase engagement.
ENGAGEMENT HACK #8: PUBLISH YOUR IMAGE POST ON FACEBOOK VIA INSTAGRAM
I have been getting greater engagement on Facebook posts when I post the content to Instagram first and then “SHARE” it to my Facebook Page. Note: you need an Instagram Business Profile in order to share it to a Facebook Page.
Start with an Instagram business page profile and then choose the option to post your content on Instagram and Facebook simultaneously. These posts will get a tremendous amount of engagement and reach. Facebook loves when you get on Instagram and publish to your Facebook page.
To do this, you will follow these simple steps.
STEP 1: Convert your personal Instagram account into a business profile. There’s an article about this here.
STEP 2: Upload your image to Instagram + select your filter (if you’re going to use one).
STEP 3: Write your caption, tag people and add location (if applicable), and then select your Facebook Profile to share to both Instagram and Facebook. See image below.
Moral of the story? For images you want posted on your Facebook page, start with Instagram.
Woot woot . . . your social engagement is going to be on fire!
Talking to cobwebs, or crickets, or whatever you picture when you receive no engagement on your posts, will end soon when you incorporate these tips. They’ll help you increase engagement on the amazing content you’ve been creating for your ideal customer. Let’s recap them one more time.
- Go live on Facebook Live or Instagram Live
- Repost old content that worked well
- Use Hashtags!
- Engage with people who leave comments
- Review your insights weekly
- Write compelling headlines
- Put money towards boosting your posts
- Publish your photo post on Facebook via Instagram
Whoa. This may seem like a lot, but in reality all of these tips can be easily integrated into your social media plan without stealing a lot of your time. Once in place, your social engagement will blossom soon.
Do you have any social media hacks that weren’t mentioned in this article? I’m always looking for new ways to boost my engagement so I’d love to hear. Share in the comments below.