If you’ve read my previous Facebook Live articles, then you would know I’ve gone on Facebook Live over 125 times. I wish I could say all 125 broadcasts were kick-ass, but not all of them were. Here are some of the “uh-oh” moments I’ve had on Facebook Live that left the perfectionist in me wincing.
You know that feeling. You’re look’n fine, having a fantastic hair day, and wearing your favorite little black dress. You’re strutting along, humming your favorite song, and you realize… all eyes are on you. You have their attention. Everyone is intrigued and wants to know you. You get a huge response from everyone you pass by. You almost feel the need to take a bow.
I tried to do the math on my email marketing work. You see, I have been sending emails for almost 10 years now. And some weeks I send upwards to 100 emails. On average though, I send about 50 emails a week. Let’s break this down. (50 email deploys/week x 52 weeks/year) x 10 years = 26,000 email deploys And this, my friends, is why my brother-in-law teases me about “spamming” inboxes. Only…it’s not spam. My email open rates, click-through rates, and unsubscribe rates are proof of this. When done right, email marketing is far from spammy.
In my first year as a “real marketer” I sent over 500 emails. It was my first job after graduating from Arizona State University and I got the job title of “Direct Response Marketing Specialist”. Which was a fancy way of saying I managed email deploys. As part of my duties, I had to forecast the return on investment of EVERY email campaign BEFORE we even deployed it. This way, we could decide if it was worth sending or not. Almost every time we performed our forecast, we found there was a positive ROI.
Has this happened to you? You’re posting blog articles, social media updates, email newsletters, and taking all avenues of sharing content to the moon. But, feel like you’re getting no response in return. What could be going wrong?! Content is a HUGE part of successful marketing. You want to be engaging and get in front of your audience, but you may be overlooking some key content mistakes. To stop you from spinning your wheels and feeling deflated, check out common mistakes a ton of people make with their content marketing strategy.
What is a huge time hoarder for your business? Developing Content. While it’s super crucial to attract customers and leads… writing blog posts, social media updates, email newsletters, and videos will leave you drowning in work! How do you create content without letting it take over your week? You need to stretch your content to the max.