Are you scrambling last-second to post content on social media? Oh boy. That can literally be one of THE worst feelings. It’s not only stressful, it almost always feels like something is missing as you scramble to find compelling content to post. What is the best way to avoid last-second-social-media-posting-stress? Set up a game plan!
When I consult other business owners, one of the first questions I ask is “who is your ideal customer?”. Often times this question is answered with a head tilt and a “hmmmmmm…ideal whhhhat?”. The reason I ask this question first is because it is THE most important question to answer for a truly spectacular marketing plan. That’s because, for a marketing plan to be truly successful it NEEDS to resonate with your ideal customer.
I still remember the first email campaign I sent almost 10 years ago. Crazy. I was fresh out of college. I had just landed my first “corporate” job. And my first week on the job, I was given my first “real” marketing task. To deploy an email. Talk about diving right in! I quickly learned
Email marketing is my jam! Okay, maybe that’s a slight overstatement. It may not be my jam, but it’s definitely something that makes my heart go pitter patter. For the record: My heart goes pitter patter when I see my daughters’ faces too. So there may be a few things I love more than talking “email strategy”.
I’m about to make a bold statement. Are you ready for it? Email marketing is the MOST powerful digital marketing channel. Period. In fact, the Direct Marketing Association estimates that for every $1 you spend on email marketing you will get $38 back. That’s an ROI of 3800%!!! Say whhhhat?