Warning: Possible side effects may result from using Facebook Messenger Bots. They include but are not limited to increased direct messages to your Facebook Page, a huge rise in your email subscribers, and incessant smiling. I repeat: do NOT read this blog post unless you are prepared to grow your email list in a massive way, get a mountain of messages in your inbox, and feel like doing a happy dance with no music at all. And you better get ready for that business to grow because after implementing this easy-little tactic, you might have a lot more leads on your hands. Today I’m going to be sharing with you one simple trick that, when implemented, will exponentially increase the engagement that you receive on your Facebook Live broadcasts.
Sitting down in front of a camera and broadcasting yourself in front of a live audience can be, well… ABSOLUTELY TERRIFYING! What am I going to say?! What if I have food in my teeth?! What if everybody sees my giant sweat stains?! … There are so many things to worry about. What can be even more daunting–not to mention discouraging–is showing up on Facebook Live week after week and watching your viewer counts jump from… 0 to 1 back to 0 up to 1 back down to 0 and “way back up,” ending with a measly 3 (including your mom… and your cat) I mean, that can really play with your mind, right?
A lot of people hear about the amazing things Facebook Live shows can do for their business. Live broadcasts can boost engagement → which lead to greater reach in newsfeeds → which leads to more eyes on your Facebook Business Page → which oftentimes translates into more business for you. For all those reasons and more, Facebook Live can be an invaluable marketing tool for so many people. But guess what guys? Despite it’s amazing-ness, Facebook Live is NOT a fix-all marketing solution for everybody. Sorry–there’s no amount of Facebook Live fairy dust that’s going to bippity-boppity-boo your company into immediate success. I wish…
Picture this. You have a great business. You’ve worked hard for years, pouring everything you have into making it successful. You’re doing all you can to get the word out there, but when it comes to ideas about promoting your awesomeness, you just feel… stuck. Sound familiar? So many people are right there with you. And so many of those same people are overlooking the answer to their problems. HINT: which easy, free way of reaching thousands of potential customers do you already have access to? I’ll give you a minute… Facebook Live, people!
I recently asked my followers and my entrepreneur friends to take a survey about Facebook Live. On this survey, I asked them “What challenges/fears do you have surrounding Facebook Live?” One of the main themes I saw on their responses was “content”. People feared that their content would be boring. That they would run out of content to talk about. Some even said they had no idea what topics to talk about. Can you relate?