I recently asked my followers and my entrepreneur friends to take a survey about Facebook Live. On this survey, I asked them “What challenges/fears do you have surrounding Facebook Live?” One of the main themes I saw on their responses was “content”. People feared that their content would be boring. That they would run out of content to talk about. Some even said they had no idea what topics to talk about. Can you relate?
What is the most important part of a Facebook Live video? Do you know? I’ll give you a moment to ponder it… I asked this question on Facebook last week and had some amazing answers. While all of the guesses people made were about really important Facebook Live elements, no one came up with the answer I was looking for.
If you’ve read my previous Facebook Live articles, then you would know I’ve gone on Facebook Live over 125 times. I wish I could say all 125 broadcasts were kick-ass, but not all of them were. Here are some of the “uh-oh” moments I’ve had on Facebook Live that left the perfectionist in me wincing.
When I decided to rebrand my agency towards the end of last year, I decided I was going to use Facebook Live as one of my primary marketing tactics. Why? You might ask. Let’s dig in and find out. WHAT DO MY FACEBOOK LIVE RESULTS LOOK LIKE?
You know that feeling. You’re look’n fine, having a fantastic hair day, and wearing your favorite little black dress. You’re strutting along, humming your favorite song, and you realize… all eyes are on you. You have their attention. Everyone is intrigued and wants to know you. You get a huge response from everyone you pass by. You almost feel the need to take a bow.